How ArtGuru could organise your next date….

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….with your favourite artist.

 

It is spring and it is time to discover. If you suffer from hay fever and cry at flowers not because of their everlasting beauty, if your skin is so pale that the producers of Twilight nearly called you up, than what better time is there than to hide in the safe realms of British art galleries? This blog comes indeed a little late, but we thought we don’t want to steel Apple’s SpringForward show on Monday.

And we might not have a $10.000 gadget to show off (hell, not even a stage and snazzy shirts), but what we do have, is free: our app. If you don’t have it yet, than now is the best time to get it, preparing yourself for the British summer rain. It comes in a single colour and can turn your handheld iOS product into a personal art assistant. Instantly.

I have started this entry telling you to discover. And so you should. If you already have the app than you might have noticed a little update this weekend: the Discover function. It looks a little like this:

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We decided that it was time to include a function into our app that so far has only been common practice in your well-known music apps: recommending what to look at next based on what you have already seen. We here at ArtGuru have learned it the hard way: Looking at a painting, liking it and then starting a complicated Google search, finding out where to go next. Doing that only for London, we thought, is already a huge task, but for the whole of the UK this was sheer impossible. And in an age where everything seems to get easier with the help of apps, finding art was not one of them.

I have talked about the existing apps in an earlier blog post and the trouble of having them all in order to be always up to date. And this is when we decided to cooperate a news feature in our app, personalised, and tailored around you.

How often do we look at recommendations that are kept so general that we might as well look at somebody else’s phone? But since our mobile devices turned into something so close to us (hopefully not too close…), so why shouldn’t the messages we receive be personal as well?

The function itself is absolutely easy. You don’t have to do anything, well, not more than you already did. Collect the art you like, store and share it and we do the rest.

So how might this look in practice? Well, for example, quite early on I started to collect van Gogh and Monet. I am a huge fan of impressionism and post-impressionism. In the past, I have relied on my mediocre art education from high-school to identify new artists or artists in the legacy of impressionism. Sure thing, I have missed quite a lot of them. Now, by liking just one of them, let’s say Sunflowers by van Gogh, I get recommendations on other paintings that are similar or by van Gogh himself. I can go through them, like or dislike them, and the Discover function becomes even more personalised.

It is like a dating app, but for (mainly) deceased artists and their work. And without the awkward meeting thing, when you suddenly realise that they look nothing like they did on that photo. We make sure that what you see, will be the same painting in the end.

But eventually we want to take that even further. A date wouldn’t be a date if you didn’t know where to meet up. And instead of shabby bars in the back corners of the town, you’ll meet them in breath-taking buildings like the Tate Britain, the National Portrait Gallery, the National Gallery of Scotland, or Tate St. Ives.

I, for example, would get a notification letting me know that the Impressive Impressionist exhibition is currently on at the National Gallery. With one click, I could get to know more about it, how to book tickets and share it with friends to see who might pop along (this might be awkward for a real date though…).

So there is a lot to look forward to. And if we experience the same heat as last year, where better can you hide from that hideous sunburn then in the art galleries of the UK?