ArtGuru is having fun with Google Glass in Barcelona..and you?


Wow, this is really an exciting week for the ArtGuru staff! We’ve been invited by UCL Decide to be part of a huge exhibition, the Mobile World Congress in Barcelona, and our presence at the world’s greatest mobile event (started yesterday) have put a lot of wheels on motion: press relationships, demos, new features.

As you can imagine, there’s much to do in preparation, but something we’re really excited about is that the Google Glass version of ArtGuru is officially in the works.

That’s right! We managed to get our hands on the mythical Glass, and that means that very soon you’ll be able to enjoy the ArtGuru experience through your own eyes, without even having to take out your smartphone.

The specifics are all in development right now (Cristian Civera, our CTO, is currently working on it in a secret location), but what we can already promise you is that it’s going to be something like you’ve never seen before.

If the gap between the traditional audioguide and ArtGuru app was impressive, ArtGuru Glass will blow your mind. It changes from something that’s between you and the art to something beyond it: it’s truly augmented reality.

We can’t tell you more right now, but we can say this: there’s never been a better way for life to imitate art.

Keep following us for updates, and see you in Barcelona!

Breaking: ArtGuru at Mobile World Congress 2014

Every year, tens of thousands of people from all over the world gather in Barcelona, Spain to present and discuss the cutting edge of mobile technology at the Mobile World Congress.

“Creating what’s next”. That’s what we are talking about! And this edition of the MWC (24/27 February 2014) seems to be very interesting! Among the keynote speakers, there are the likes of Mark Zuckerberg (Founder and CEO Facebook) and Virginia Rometty (Chairman, President and CEO IBM).

Mobile World Congress - Barcelona

But they won’t be the only creative minds you can meet in Barcelona next week. We are extremely excited to announce that ArtGuru has been invited by UCL Decide to participate to Mobile World Congress 2014. We will have a 10-minute slot to present our app to those present, and it will be crazy.

So, keep your eyes on this space as the story develops.

We might be unveiling some HUGE news, so stay tuned!

3 Facts About Love In the 1500s

S. Valentine’s night was a really cold one. Not for us, though: we spent it in the National Gallery, led by the fantastic Lydia Bauman on a journey through art, love and sex in the 1500 and 1600s, with the likes of Tiziano, Botticelli and Gainsborough.

Here’s three things we learned:

Gainsborough's Tinder profile pic.

Gainsborough’s Tinder profile pic.

1. In the 1600s, gentlemen found their wives through gentlemen’s magazines: not the sort of gentlemen’s magazine you would find today: wealthy men would post very detailed advertisements with what they were looking for in a lady: height, eye colour, body shape and apparently, bedside manners. Tinder was still a long way off.

2. Back then, ‘dumping’ somebody was a completely different thing: in “Bacchus and Ariadne” by Titian, Ariadne is stranded on a Greek island after Theseus DUMPED HER (literally) from his boat and left her there. No wonder women are mistrusting of men.

"Bacchus and Ariadne" by Titian

Ariadne, visibly distressed at being dumped and thinking twice about accepting Bacchus’ advances. We certainly don’t blame her.

3. The wine at the National Cafe is extremely good — after the guide, the 40 of us went to the Cafe at the National Gallery, and had ourselves a glass of red wine (courtesy of ArtGuru).

the Cafe at the National Gallery, London

See you all next time!

Lydia Bauman is a Polish artist and art guide based in London who does weekly tours of the National Gallery. For details and dates of her upcoming events, visit her Meetup page, Art for the Uninitiated.

Art History abolished in Italian high schools? Are you kidding me?


BloggokinItalian blog reported the news of Art History being apparently abolished from the syllabus of Italian high schools.

The article has gathered–understandably–a small crowd of people, concerned for the future of Art History in Italy, with its author (a graphic designer) creating a satirical ‘campaign to save the arts’ (see the photo by and highlighting the paradox of something like this happening in a country like Italy, which is home to many of the most famous artists in the world.

The news would come after years of reforms at the expense of the teaching of Humanities in Italian high schools. Students, teachers and art lovers alike, should be rightly worried.

Fortunately though, it’s not true. Government sources had already denied the rumours, but the president of the National Association of High School Teachers has recently shed some light on the matter: the number of Art History classes has indeed been cut down, but only in Professional and Technical high schools.

In Classic high schools, which focus on classical studies and humanities, the new new number of hours has been actually increased from 4 to 6 weekly hours.

So it’s not good news all-around, but it’s probably the best we could ask after years of recession that saw Italian schools and universities hit the hardest.

ArtGuru, big in London! Visiting a museum has never been so amazing!

Marco De Santis at DECIDE Sprint in London

It doesn’t happen every day to get in touch with so many people interested in what you’re doing. And it doesn’t happen every day to get the chance to explain what you’re doing and see the light you want to see in the eyes you are in front of.

Something similar happened last Saturday in the IDEALondon offices. Something very useful to show to a hundred of students of the UCL (University College London) how is possible to conceive a new approach to art.

I’m talking about the innovative approach of ArtGuru, the museum guide re-invented that you can easily install on your smartphone. It is an app that empowers phones & tablets with image recognition technology, which isArtGuru in London capable of recognizing the painting you’re looking at just pointing your smartphone. Last saturday Marco and Cristian, founders of Veezeon Ltd. (the company that created ArtGuru) showed their app during the “DECIDE Sprint” held in London. With other members of the ArtGuru team, Stefano and Antimo, the two inventors of this stylish product pitched it to an enthusiastic crowd.

So the students fully understood how amazing can be visiting a museum with ArtGuru, just using their fingers and pointing the smartphone in front of paintings. And to enhance the experience it has been re-created a small “museum” so people has been able to explore and discover, using ArtGuru – IDEALondon special edition.

Marco De Santis at DECIDE Sprint in LondonMarco and Cristian told the audience that Veezeon Ltd. has been also nominated as one of the 5 best startups attending to that event and showed how handling their “creature”. Now it’s your turn! The Louvre Edition is available on the AppStore, worldwide, with a totally renewed user interface. And it’s still free! Just point your iOS device to in order to get it!