How ArtGuru could organise your next date….


….with your favourite artist.


It is spring and it is time to discover. If you suffer from hay fever and cry at flowers not because of their everlasting beauty, if your skin is so pale that the producers of Twilight nearly called you up, than what better time is there than to hide in the safe realms of British art galleries? This blog comes indeed a little late, but we thought we don’t want to steel Apple’s SpringForward show on Monday.

And we might not have a $10.000 gadget to show off (hell, not even a stage and snazzy shirts), but what we do have, is free: our app. If you don’t have it yet, than now is the best time to get it, preparing yourself for the British summer rain. It comes in a single colour and can turn your handheld iOS product into a personal art assistant. Instantly.

I have started this entry telling you to discover. And so you should. If you already have the app than you might have noticed a little update this weekend: the Discover function. It looks a little like this:


We decided that it was time to include a function into our app that so far has only been common practice in your well-known music apps: recommending what to look at next based on what you have already seen. We here at ArtGuru have learned it the hard way: Looking at a painting, liking it and then starting a complicated Google search, finding out where to go next. Doing that only for London, we thought, is already a huge task, but for the whole of the UK this was sheer impossible. And in an age where everything seems to get easier with the help of apps, finding art was not one of them.

I have talked about the existing apps in an earlier blog post and the trouble of having them all in order to be always up to date. And this is when we decided to cooperate a news feature in our app, personalised, and tailored around you.

How often do we look at recommendations that are kept so general that we might as well look at somebody else’s phone? But since our mobile devices turned into something so close to us (hopefully not too close…), so why shouldn’t the messages we receive be personal as well?

The function itself is absolutely easy. You don’t have to do anything, well, not more than you already did. Collect the art you like, store and share it and we do the rest.

So how might this look in practice? Well, for example, quite early on I started to collect van Gogh and Monet. I am a huge fan of impressionism and post-impressionism. In the past, I have relied on my mediocre art education from high-school to identify new artists or artists in the legacy of impressionism. Sure thing, I have missed quite a lot of them. Now, by liking just one of them, let’s say Sunflowers by van Gogh, I get recommendations on other paintings that are similar or by van Gogh himself. I can go through them, like or dislike them, and the Discover function becomes even more personalised.

It is like a dating app, but for (mainly) deceased artists and their work. And without the awkward meeting thing, when you suddenly realise that they look nothing like they did on that photo. We make sure that what you see, will be the same painting in the end.

But eventually we want to take that even further. A date wouldn’t be a date if you didn’t know where to meet up. And instead of shabby bars in the back corners of the town, you’ll meet them in breath-taking buildings like the Tate Britain, the National Portrait Gallery, the National Gallery of Scotland, or Tate St. Ives.

I, for example, would get a notification letting me know that the Impressive Impressionist exhibition is currently on at the National Gallery. With one click, I could get to know more about it, how to book tickets and share it with friends to see who might pop along (this might be awkward for a real date though…).

So there is a lot to look forward to. And if we experience the same heat as last year, where better can you hide from that hideous sunburn then in the art galleries of the UK?

9 must visit art galleries and museums in the UK


Here is our selections of museums we think you should visit at least once in your life.


  1. Tate Britain
    1. We should have really put them as four seperate museums, as they are all awesome on their own. But depending where you are in the country, make your way either to the Tate Britain and Modern in London, Tate Liverpool or Tate St. Ives. All four of them have an amazing selection of original paintings and artwork you could use ArtGuru with. Have a look at the BP special exhibition at the Tate Britain for example. They also have free Wifi. So there are no excuses anymore.
  2. National Gallery
    1. If you like it a bit more traditional and you rather see a Renoir than a Matisse, cross the waters towards Trafalgar Square and escape the late winter cold at the National Gallery. You don’t have to go far to find a classic. From van Eyck to van Gogh, there is literally something for everyone (and for the ones of you that can’t handle art at all, make sure you visit their café).
  3. National Portrait Gallery
    1. You could leave your coat in the cloak room at the National Gallery and hop over to the National Portrait Gallery. Find landscapes boring and rather study the wrinkles of past and present royalty? Then you are right there. You can feel close to everyone who somehow got famous during the last, well, properly 500 years if not longer. Maybe you can also detect what is a photograph and what is a painting.
  4. Manchester Art Gallery
    1. Got enough of London, but can’t quiet let the city smoke behind? Why not have a day/weekend trip to Manchester. You live there? Well, then ignore me. You probably know the Manchester art scene much better than I do. So if you have any suggestions, do let me know and we will update the list. For everyone else, head to the Manchester Art Gallery. From Impressionism to Chinese Art and Craft, they got it covered.
  5. Scottish National Gallery
    1. Haggis rather than Yorkshire Pudding? Robert Burns more a name than Dylan Thomas? Then we have crossed the border to Scotland. From Scottish Art to French Impressionism, everything to your delight. In the same city there are also the Scottish National Portrait Gallery and the Scottish Gallery of Contemporary Art. So make sure you plan at least a day for your art hunt. And don’t forget to take ArtGuru with you. We are always excited to see what you’ve discovered.
  6. Kelvingrove Art Gallery and Museum
    1. Enough of the East Coast? Then book your ticket and head over to Glasgow and visit one of the most beautiful museums I have seen so far: Kelvingrove. Have a look at the works of MacIntosh or take a leisurely stroll to the Dutch Gallery. Definitely plan in a day to see it all!
  7. Plymouth City Museum and Gallery
    1. We are travelling South. Like, so much south that it would probably take a whole day if you follow this list step by step. We advise: Don’t do it. Travel sensible. But if you are there anyway, visit the Plymouth City Museum and Gallery. From Ancient Egypt to China, travel the word while being in the same building.
  8. The Royal Pavillon Brighton
    1. In the suburbs of London….No, wait. We are wrong. Brighton alone is beautiful enough to make it a daytrip, even for all the grumpy Londoners. And don’t just spend all your money on the pier, but get some quietness in the Royal Pavillon. Always worth a visit, but check before you travel what is on, as it is changing regularly.
  9. Leeds Art Gallery
    1. I have realised that I am sending you up and down the country. But we are already at nine and after that you can plan your own travels. Last stop: Leeds. Don’t walk past this beautiful building, but enter and you will find a great selection. Have a look at the Age of Glamour or Herakles. The choice is yours.


Now, this list is not here for no reasons. This should give you some inspiration for our competition. ArtGuru will give away the National Art Pass to one lucky user. See what you have to do on our website to be in the chance for winning.

How technology is shaping the artworld.


Update on the app progress: ArtGuru will now notify you with push notifications about upcoming exhibitions and news in the artworld. You can download the app here:

Last week I have been discussing the impact of the tech industry on the arts in terms of its curatorial implications. That left me wondering how the tech industry is affecting the artist itself. If you follow us on Twitter (if you don’t than you should now), than you may have seen the article we have shared by Shutterstock. I went on to research digital art and got intrigued how artists include technology into their art making process.

As mentioned in other post before, our lives are revolving around what we can and can’t do with the help of technology. So it was only a matter of time before artists picked up on new technologies in their creating process.

Last year Conrad Bodman curated Digital Revolution at the Barbican in London. Alongside devices I remembered from my childhood, like the original Game Boy and the first Sims, the exhibition showcased new pieces by artists who are actively engaged with digital technologies. One example are The Treachery of Sanctuary by Chris Milk. Rather than putting the visitor in the role of the observer, he becomes part of the art. Here, digital technology creates a stage, turning everyone and everything into art. There is also the aspect of originality. No two artworks will ever be the same. As soon as you step from the stage, the art is gone with you.

There are other approaches in cooperating digital data into art. The artists duo Jon Thomson and Alison Craighead are using news and RSS feeds, reshape them and by doing so creating art pieces representing our modern world. In an interview with Deezen, Thomson says something that, I feel, is the most important aspect of working with digital technologies: “ […] we’re just artists that work within the contemporary art context [with] all of the kinds of concerns that we share with artists that might be working sculpturally or might be working with paint, or any kind of material.”

And we might not be aware of this, but we all do create art on a daily basis. Instagram and Snapchat for example are turning us into artists, sharing our work globally (or only for 10 seconds for that matter). A good example is this guy. You can follow him on Twitter too.

Norwegian graphic designer Geir Ove Pedersen and his Snapchat Art



And he is only one example of the artists we have to watch out for. With the introduction of social media digital artists, or artists in general, can work more independently. We don’t have to rely anymore on curators and the big names in the artworld to tell us what is good and what is bad art. If we don’t like it, we won’t share it.

And this is not only a huge advantage for us, but also for communities who are not fortunate enough to receive any kind of funding or other financial recognition. The Atlanta Blackstar has recently published an article highlighting the importance of digital technology for African Artists. With the introduction of broadband and fiber-optic in many African towns, it is now possible for artists to get their work out there. That does not only make them accessible for their local audience, but can spread their work globally. The art-market, once hugely concentrated on leading art galleries and experts, is now open to a new kind of audience and curating style.

But despite the advantages it is providing us with, there is already the feeling out there that technology will estranges us from ourselves.  If we are stuck, we are looking for an app to help us and our smartphone is entertaining us during the hours of our morning commute. But as Papermag put it: digital technology can be both, a gods end and a soul sucker. The Eyebeam’s 2015 art and technology showcase tried to put the humanized side of technology in the foreground. And if you want to reclaim your privacy, Allison Burtch has just got the right thing for you: a small box that cuts out cellphone frequency, turning every conversation quiet.

But where else can digital lead us? I have shortly mentioned in the last blog post the artist Olafur Eliasson. He has taken what technology is offering us to generate a social impact with his invention called Little Sun. Little Sun is a solar lamp in the shape of a sunflower, creating light where there is no access to other forms of electricity. Its success does heavily rely on donations and is therefore an artwork sponsored by the public.

And there is certainly more out there. Digital becomes a new material for the artists while creating new ways of how the audience can engage with art. And it is only a matter of time until the major galleries and museums will acknowledge this art form and actively support it.



Why the arts need the tech industry

woman in gallery4


ArtGuru has launched. Couldn’t get more exciting? Well, it certainly can. ArtGuru is now available for every iOS device owner in the UK. One click here and you can start collecting: There are some inspirations on what to look for in older blog posts. So have a scroll through. Use ArtGuru wherever smartphones are allowed. Don’t forget though to leave your selfie-stick in the umbrella stand.

After all the travels around the capital, I thought it was time to step back a bit. Recently I have followed several discussions about the future of the internet, the digital world as we know it. The impulse for this blog entry gave me an article on TechCrunch by Kim Gordon (@KimberlyDGordon). You can find it here:

I am sharing her opinion that the arts, when it came to digital, where always a bit behind. And that the apps, that were already out there were just an addition rather than a new input. That does not mean however that the arts have never tried.  Ever wandered around a museum and seen a rather sporadic distribution of QR-Codes? These somewhat clumsy stickers, wanting you to hover with your smartphone in front of the caption to somehow improve your experience? Or only recently the uprising of museum specific apps. Just last week the The Metropolitan Museum of Art published their first app and if you want to head over to see Magnificent Obsessions at the Barbican, you can download their specific app. Now, I love what they are doing, as I am part of this generation who has their smartphone with them all the time and want to use it as much as possible. But there limits. Internal storage limits to be precise. On the one hand I want to take something away from the museum or gallery I have visited. And by something I don’t mean the ten paged flyer that will end up on the bottom of my bag. But I also don’t want to have five screens full of apps I have only used once and possibly won’t use in the near future. Ideally I want something I can share with people that aren’t with me at the moment, something I can carry with me wherever I am.

Platform is becoming the buzzword of this time. If you live in Plymouth or have followed the arttech news in recent days, you might have come along Artory. Instead of concentrating on one particular museum, they are incorporating the whole town. You can collect artmiles, which you can exchange for other products, for example a free coffee in the café gallery. You’ll be more likely to visit again, and if it is just for that free coffee. In the end, we are all voucher-queens deep inside. Addtitionally museums make some revenue and maybe even attract a crowd that would have not gone there in the first place.  The app also recommends exhibitions and reviews them. One app, all you need. For Plymouth, that is.

But if you don’t live in Plymouth, than you can wave now from the far and swipe through your screens of one-time-used apps. Maybe we shall start the next part a bit more exciting.

Augmented reality! Woo. Or, in easy words: seeing something that isn’t there. (If that happens to you without any technological device though, we can’t help here). I don’t know how often you have been in that situation but have you ever experienced that piercing question in your head while walking through the galleries of London: How would that painting/print look on my wall? Is there an app for that? Yes, there is. Curioos App is the digital insurance that that oversized print actually fits on your wall. And let’s be honest, where else do we need such an app more than in the poky apartments of London? Curioos still relies on QR-codes you have to print out and stick wherever you want the painting. Then scan the code with your smartphone and you can check how it would look like.

We are getting there.

If you are not already distracted by these apps, let’s go on. Another reason why I think the arts need the tech industry: We breathe digital. We do everything online. From dating, to shopping, even our next generation might be a product of dating apps. So why not the arts? An industry that attracts nearly 50 Million visitors each year, half of them from overseas. That is a big audience and probably just as important to address. And there is something else. I have mentioned a generation produced by dating apps. Remember this noise? Then you are probably part of the generation that shares “If you are from 90s you will know this” Buzzfeed lists on your Twitter or Facebook timeline. Admit it. But, many don’t know this sound anymore.Quite frankly, they won’t know what it is like anymore to wait at home in front of the telephone until someone calls you to come out. And they would not know what’s going on in the world without platforms such as Twitter, Facebook and all the other social media outlets. And they are the future museum audience. So how do you want to reach them if you don’t know how to use tech?

We are expecting a technological advanced surrounding, so why don’t we demand it? We have televisions, that react to our voice (or record it 1984 style), our fingers are becoming remote controls. Left and right swipe has never been so powerful. And art shouldn’t be left out. We are already seeing an improvement in the digital art movement itself. Olaf Eliasson recently said in an article on TechCrunch: “I think the next big thing will be an innovation that represents the limitless aspects of digital technologies, something that brings about a seamless, sensorial and spatial interface that still invites participation.”  I know he speaks about artforms themselves, but why not expect the same from the institutions which are connecting us with the arts, the galleries and museums out there?

Art is not boring. A Rembrandt can be as exciting as the new IPhone. (maybe less queing on the opening day) If we want it to be. But the artworld has to react. We might not like every direction digital is taking, but we could turn it into our advantage.

Selfie-Stick or no Selfie-Stick – that is apparently a big question.

I recently came across a commentary by Jonathan Jones on the Guardian website about the banning of selfie sticks in museums in the US. Now, if you follow Jones, you know he is not holding back about his opinion as an art critic, but this time he has touched a pretty sensitive topic: how should one experience art? And more crucial: with what?

lady with selfie

His commentary comes at a time when discussions are reaching boiling point about one device that got suddenly popular after last Christmas: The selfie-stick.

The selfie-stick has divided the nation, like no other invention during the last years. It became the Marmite of our digital world: you either love it or hate it. If you live in London and walked through central in the last couple of weeks, you have seen them: individuals or groups taking selfies in front of London’s attraction with selfie sticks. You can argue that the selfie stick is just another physical add-on to photography enthusiast, just like the extra lenses and tiny tripods. But never have I seen such a discussion on- and offline about a simple plastic stick.

The selfie-stick started out as a novelty. One of these presents you rather hide at home but are still kind of intrigued to use. Sales went rocket high during last Christmas, and out of a sudden, the once so embarrassing selfie sticks are popping up everywhere. And with them the restrictions of using them.

During the last week, leading museums in the USA have banned visitors from using selfie sticks, three weeks after the very successful #Museumselfie day in January. But the digital officer of the Met Museums in New York assured in an interview with Mashable that they are not against selfies, just against selfie sticks. Using your arm is still allowed. And along comes the question: How do we experience art in an age of such fast paced technological developments? And what is right and what is wrong?

Jones writes in his commentary that “There is nothing wrong with the traditional idea of the museum as a place of hushed severity” and that “museums should ban, one by one, all the contemporary intrusions that disrupt the authority of great art, from photography to loudmouthed tour guides.”

But can museums do that? And should they? Taking pictures in museums goes along strict policies. In central Europe, Germany for example, taking pictures in museums is still forbidden. So by allowing visitors to take pictures, have museums over here already opened up to the new developments of our time?

Paintings have become celebrities in their own right. Every major museum is having at least one Blockbuster exhibition every year, trying to draw in the masses with names they are familiar with: Warhol, Rubens, Picasso, Polke. Artists, they feel, everyone needs to see at least once in their life. (Something we could discuss in length all over again).  But how much can we take home with us? The feeling, the emotions, we felt when looking at a print of the Campbell Soup? Or something more tangible? Maybe a photo we took, with or without ourselves on it. Something we can share once we are at home, on social media platforms, with our relatives all over the world: We were here.

And that is when ArtGuru came along. We encourage everyone to take pictures in museums wherever they can and wherever they are allowed to do so. And we understand the social aspect of visiting a museums. Unlike Jones, we feel art is active, alive and does not need ultimate silence to be enjoyed. If the artist listened to Jazz, then why don’t we? If we feel touched by a painting, why not share it? (with or without your own face on it). ArtGuru can make just that possible, while still recognising the artist and title of the picture. And for that you don’t need a selfie-stick. That still works ‘manual’.

We won’t change that.